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Blueshift Introduces a Free CDP Starter Pack for 1:1 Activation

Blueshift

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In case you missed it, we recently made an exciting announcement, introducing a free tier of Blueshift’s powerful and intuitive CDP for faster time-to-value! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first … Continued

The Gift of Data: Transforming Customer Engagement with a CDP

Blueshift

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The Holiday Season often brings to mind the joy of giving and receiving, but not every gift hits the mark. Have you ever unwrapped a present that left you scratching your head, wondering if the sender really knew you at all? It happens more often than we think. Just like receiving a moldy fruitcake, customers … Continued

Blueshift Earns New AWS Advertising and Marketing Technology Competency

Jason Shugars

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I’m thrilled to announce that Blueshift has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience! This designation recognizes our expertise in helping marketers improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. All while being built … Continued

Mastering Precision Marketing Through Advanced Audience Segmentation

Sankalp Naranje

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At its core, marketing audience segmentation is about harnessing data to divide your audience into distinct subgroups with shared characteristics, enabling you to deliver tailored marketing strategies. In one of our previous blogs, we discussed various types of audience segmentation with examples of each. This blog delves deep into the concept of marketing audience segmentation, … Continued