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CUSTOMER SUCCESS STORY

Malwarebytes Powers Personalized Engagement With Rich Customer Data

“We wanted to find a way to centralize our data to have a good 360-view of the customer. Blueshift helps us with intelligent personalization to better understand the customer, how they’ve engaged with us, what channels they prefer, and when to engage with them.”

Samantha Turner
Samantha Turner Dir. of Operations and Automation, Malwarebytes

Personalizing Customer Engagement

Malwarebytes uses the power of Blueshift to fuel its personalized engagement with customers around the world. The cyber protection company relies on Blueshift to create a centralized and rich view of its customers so that its marketing team can engage customers on the right channels and at the right moments in their unique journey.