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Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
Customer SuccessFinding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…

AI Marketing in Action: Best Practices for Getting Started with AI
Digital Marketing Practices & InsightsAfter being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…

AI Marketing in Action: Selecting Who To Target with Predictive Audiences Increases Conversions 28%
AI in MarketingMarketing success starts with identifying the right customers to target for each customer strategy and marketing campaign. But what does that process look like for you today? Do you define customer segments based on specific demographic and…

Behind-the-Scenes: Real-time segments with Blueshift
Blueshift in the News(Here is a behind the scenes look at the segmentation engine that powers Programmatic CRM.)
Real-time segmentation matters: Customers expect messages based on their most recent activity. Customers do not want reminders for products they may…