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Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer
Blueshift in the NewsMy path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…

Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization
Customer SuccessWhen it comes to picking online classes, an abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…

Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
Blueshift in the NewsWe live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become…

Blueshift Customer Stories: Hospitality Brand, Suiteness, Grows Bookings 2x with AI
Customer SuccessWhen it comes to travel accommodations, suites are the equivalent of flying first class. There’s a ton of space, comfort levels are high, and the amenities are endless.
Also like first class? The price tag. But a company called Suiteness…

5 Predictions for AI in Marketing in 2019
AI in Marketing
- This article originally appeared on Forbes.
There’s no denying that artificial intelligence is rapidly moving from fiction to reality. In marketing, especially, interest in AI has intensified as marketers have realized…

AI Marketing in Action: Best Practices for Getting Started with AI
Digital Marketing Practices & InsightsAfter being heralded as “the next big thing” for years, AI has arrived, bringing with it the power to add game-changing leverage, focus and control to your marketing efforts. Of course, as with any new technology, the move to AI entails…

Send Time Optimization or Engage Time Optimization?
Digital Marketing Practices & Insights
Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity.
As you might have read in our previous blog post "Re-Thinking Send Time…

Re-Thinking Send Time Optimization in the age of the Always On Customer
Digital Marketing Practices & InsightsMany email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that…

The Case For Predictive Segmentation – Part 1 of 2
AI in Marketing
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include
Lifecycle based segments: new, active, lapsed etc.
Behavioral segments based on user behavior…

Predictive Lifecycle Marketing – Part 1
Digital Marketing Practices & InsightsPredictive Lifecycle Marketing – Part 1
In a previous post, we had talked about the metrics that matter to the lifecycle marketer, and an approach to improving them. In that post, we outlined ideas for measuring metrics along the edges…