Articles and Resources

Explore and find articles about everything from multi-channel marketing and customer data activation to exclusive resources to help you drive exponential growth.

Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…
A checklist of team members' qualifications for the MORPHEOUS award

The Blueshift MORPHeus Award

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From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber: Recognition is an extremely important aspect of self-actualization in our society. In fact, it falls right in the middle of Maslow’s Hierarchy of Needs where all basic,…
Graphic showing CDP Single Customer Views

SmartHub CDP Explained: Breaking Down the Customer Data Platform

If there’s been one identifiable darling of the late twenty-teens and early 2020 martech stack, it’s most definitely the Customer Data Platform (CDP). It’s seldom that you’ll hear about a data-driven marketer who doesn’t already have…
According to Gartner, marketers are currently only using 58% of their martech’s potential.

Why Hollow Tech Stacks Are Holding Marketers Back (And How They Can Break Free)

Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack…

Empower Your Team with Better Customer Data Quality

Your customer database is the foundation for the work that you do. Whether you’re building marketing campaigns, testing and improving the product experience, handling customer support tickets, or running predictive analytics queries, you’re…

The SmartHub CDP Explained

For companies large and small, it’s no longer solely about attracting customers to your brand. Marketers are becoming responsible for a greater share of the customer experience, which is also shifting. Today’s customers are savvier than…
How Growth Marketers Can Scale Up Customer-Centric Experiences

How Growth Marketers Can Scale Up Customer-Centric Experiences

I see some version of the tweet below at least every week — and it asks an important question. As the number of brands coming online increases at a staggering rate, online ad spend grows, and that budget is increasingly concentrated on Facebook…
marketing automation use cases

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
How E-Learning Brands Can Transform Student Experiences

How E-Learning Brands Can Transform Student Experiences

This year more students than ever before will be heading “back to school” online. And just like countless other businesses, e-learning companies are in a great position to win loyal students who are flooding the online space. But, unlike…
AI

AI in Marketing: How to Unlock Success for Your Business

In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting  Historically, AI-powered marketing solutions have been overly technical or required…
consumer

eCommerce Marketing Leaders’ Perspectives: Adapting Strategies to Changing Consumer Behavior

We’ve seen some huge changes to the marketing landscape so far in 2020. Being able to adapt quickly to the ongoing shifts in consumer behavior is more important than ever to succeed. Luckily, there are key strategies you can adopt to better…