A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…
https://blueshift.com/wp-content/uploads/why-your-customer-journey-is-missing-the-mark.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-27 15:10:072019-09-10 07:50:04Why Your Customer Journey is Missing the Mark (And How You Can Fix It)
Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…
https://blueshift.com/wp-content/uploads/where-CDPs-ESPs-and-marketing-automation-fail-on-their-own.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-07 14:01:002019-09-10 07:52:28Why CDPs, ESPs, and Marketing Automation Fail on Their Own
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
https://blueshift.com/wp-content/uploads/7-Key-Programs-Online-Retailers-Must-Launch-to-Drive-Customer-Engagement.jpg6401200Atri Chatterjeehttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngAtri Chatterjee2018-06-28 09:42:212019-09-05 14:08:227 Key Programs Online Retailers Must Launch to Drive Customer Engagement
In the rapidly evolving world of mobile devices, social media and the always-connected consumer, marketers want to get their messages out and amplify them quickly. Now more than ever, Lester Wunderman’s* principle of “communicating with…
https://blueshift.com/wp-content/uploads/use-blueshift-AI-to-reach-your-audience-across-facebook-and-all-your-channels_ra.jpg6401200Mehul Shahhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMehul Shah2018-01-24 14:59:112019-09-05 14:12:16Facebook Custom Audiences Just Got Smarter with Blueshift's AI
With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook…
https://blueshift.com/wp-content/uploads/20171026-3-Re-engagement-Campaigns-You-Can-Run-In-FB-That-Will-Grow-Your-Revenues.jpg6401200susmitha Vakkalankahttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngsusmitha Vakkalanka2017-10-24 11:29:352019-09-05 14:12:483 Re-engagement Campaigns You Can Run In FB That Will Grow Your Revenues
Targeting everybody is targeting nobody.
With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook,…
https://blueshift.com/wp-content/uploads/20171024-A-big-Target-is-the-wrong-target-for-facebook-retargeting.jpg6401200susmitha Vakkalankahttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngsusmitha Vakkalanka2017-10-20 11:28:412019-09-05 14:13:15A Big Target is the Wrong Target: How to Increase Effectiveness of Facebook Retargeting
Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing. I wrote an article on this…
Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the…
https://blueshift.com/wp-content/uploads/Cultivating-stickiness-and-repeat-V2.jpg6401200vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2015-04-28 19:20:412019-09-05 14:08:43Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps
In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…
Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like on-demand services. However, e-commerce apps tend to have much lower…
https://blueshift.com/wp-content/uploads/5-essentials-for-ecom-push-not-V2.jpg6401200vijayhttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngvijay2015-02-18 07:43:022019-09-05 14:10:015 Essentials For E-commerce Push Notifications
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