Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…
https://blueshift.com/wp-content/uploads/achieve-true-personalization-using-geotargeting.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-12-12 05:03:282019-12-10 12:56:18Achieve True Personalization Using Geotargeting
Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?
Consumers will interact with six to eight touchpoints before they even enter the top of…
https://blueshift.com/wp-content/uploads/is-your-brand-consistent-across-all-marketing-channels.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-20 05:21:032019-11-20 10:23:06Is Your Brand Consistent Across All Marketing Channels?
It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know.
Get On Board With SMS
SMS open rates outpace email by 78%,…
https://blueshift.com/wp-content/uploads/sms-engagement-rates-and-how-to-ensure-customers-love-yours.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-14 05:20:272019-11-11 10:53:26SMS Engagement Rates And How To Ensure Customers Love Yours
Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…
https://blueshift.com/wp-content/uploads/insightful-multi-channel-marketing-statistics-to-improve-your-strategy.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-07 05:20:552019-11-05 14:15:43Insightful Multi-Channel Marketing Statistics To Improve Your Strategy
There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!
https://blueshift.com/wp-content/uploads/big-embracing-customer-experiences-for-improved-marketing.jpg247450Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-10-30 05:20:432019-10-28 14:10:07Embracing Customer Experiences For Improved Marketing
A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…
https://blueshift.com/wp-content/uploads/why-your-customer-journey-is-missing-the-mark.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-08-27 15:10:072019-10-07 11:27:47Why Your Customer Journey is Missing the Mark (And How You Can Fix It)
Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…
https://blueshift.com/wp-content/uploads/where-CDPs-ESPs-and-marketing-automation-fail-on-their-own.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-08-07 14:01:002019-10-07 11:31:50Why CDPs, ESPs, and Marketing Automation Fail on Their Own
Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…
https://blueshift.com/wp-content/uploads/7-Key-Programs-Online-Retailers-Must-Launch-to-Drive-Customer-Engagement.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-06-28 09:42:212019-11-22 10:54:487 Key Programs Online Retailers Must Launch to Drive Customer Engagement
In the rapidly evolving world of mobile devices, social media and the always-connected consumer, marketers want to get their messages out and amplify them quickly. Now more than ever, Lester Wunderman’s* principle of “communicating with…
https://blueshift.com/wp-content/uploads/use-blueshift-AI-to-reach-your-audience-across-facebook-and-all-your-channels_ra.jpg6401200Mehul Shahhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMehul Shah2018-01-24 14:59:112019-11-22 10:55:08Facebook Custom Audiences Just Got Smarter with Blueshift's AI
With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook…
https://blueshift.com/wp-content/uploads/20171026-3-Re-engagement-Campaigns-You-Can-Run-In-FB-That-Will-Grow-Your-Revenues.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2017-10-24 11:29:352019-11-22 10:55:093 Re-engagement Campaigns You Can Run In FB That Will Grow Your Revenues
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