e-learning alert examples

4 Essential Campaigns for E-Learning Marketing

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Back to school 2020 looked very different for students across the world, and while e-learning may not remain as widespread forever, the events of this year have pushed the online learning industry forwards by leaps and bounds. Folks eager to…
patient

How to Perfect the Patient Experience with a SmartHub CDP

As a world grows increasingly digital, no industry or vertical seems to go untouched by digital transformation. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by businesses like Amazon and…
marketing automation webinar recap

Smarter Marketing: Experts Discuss the Impact of AI Driven Campaign Automation

At Blueshift, we’re incredibly lucky to work with some of the most forward-thinking brands and marketers. It’s a privilege to help them create and execute marketing campaigns that activate the entirety of their customer data. Through the…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…
How Growth Marketers Can Scale Up Customer-Centric Experiences

How Growth Marketers Can Scale Up Customer-Centric Experiences

I see some version of the tweet below at least every week — and it asks an important question. As the number of brands coming online increases at a staggering rate, online ad spend grows, and that budget is increasingly concentrated on Facebook…
marketing automation use cases

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that?…
customer-centric

5 Reasons Your Marketing Needs to Be Customer-Centric

Within marketing, and even business in general, there has been a paradigm shift. Historically, marketers were confined to a channel-centric lense, and so, that was how we marketed to customers. But, with advances to technology, web browsing…
martech

Marketer vs. Martech: The Struggle for Success In 2020

In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight…
first-party data

4 Ways to Make the Most Out of Your First-Party Data

As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts…
marketing

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual…