customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

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A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…
email marketing

Teaching Email Marketing A Few New Tricks

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Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

Achieve True Personalization Using Geotargeting

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Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…

Is Your Brand Consistent Across All Marketing Channels?

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Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?  Multiple touchpoints Consumers will interact with six to eight touchpoints before they even enter the top of…

SMS Engagement Rates And How To Ensure Customers Love Yours

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It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know.  Get On Board With SMS SMS open rates outpace email by 78%,…

Insightful Multi-Channel Marketing Statistics To Improve Your Strategy

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Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…

Embracing Customer Experiences For Improved Marketing

There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!  What…

Why Your Customer Journey is Missing the Mark (And How You Can Fix It)

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A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

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Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…
7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…

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