Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer. It doesn’t matter how many fantastic platforms you have in your stack, the possibility … Continued
It’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even the waning CMO title. They’re scrambling to find their place in this new world, but still using … Continued
Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.
While the hype and excitement around AI’s potential to transform marketing has grown, it’s remained largely a “black box” leaving many skeptical. We’ve all heard the promises that AI will usher unprecedented gains in productivity, performance, speed and scale, but where are the numbers to back it up? In a first-of-its kind study, ROI of AI … Continued