The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based…
emails

Need Improved Conversions? Triggered Emails Can Help

It can be incredibly frustrating as a marketer to craft great content and messaging, just to have it underperform. It’s nothing personal — time and time again talented marketers put hours of work into emails, just to have them result in…
triggered

Triggered Marketing Revisited: 5 Proven Reasons Why You Need It

Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled…
healthcare

The Ideal Healthcare MarTech Stack

A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide…
marketing

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight,…
reputation

Managing Reputation as an Email Sender

As senders, our efforts may have us spread thin at times as we manage email marketing programs across the globe. Maintaining a positive reputation, meeting the goals of our key performance indicators, and the likes all play a crucial role in…
inbox email

How to Standout Among Rampant Inbox Overload

As our world becomes increasingly more digital and businesses race to keep up with the times, many marketers will find themselves shifting to digital marketing channels they’re comfortable with. Marketers will and are turning to good ol’…

4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting

This is part four of the series, 4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad…

4 Ways to Increase ROI During Economic Uncertainty, Part 3: Using Low-Cost Channels

This is part three of the series, 4 Ways to Increase ROI During Economic Uncertainty: Using Low-Cost Channels. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic…
AI

4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI

This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles,…