Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…
https://blueshift.com/wp-content/uploads/insightful-multi-channel-marketing-statistics-to-improve-your-strategy.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-07 05:20:552019-11-05 14:15:43Insightful Multi-Channel Marketing Statistics To Improve Your Strategy
Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was…
https://blueshift.com/wp-content/uploads/large-user-conference-blog-header.jpg5491000Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-10-25 09:33:222019-10-25 09:36:53The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf
Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business…
https://blueshift.com/wp-content/uploads/how-customers-engage-with-push-notifications-in-browsers.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-10-24 05:20:512019-10-24 10:35:10How Customers Really Engage With Push Notifications in Browsers
It’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your…
https://blueshift.com/wp-content/uploads/how-email-marketing-differs-when-it-comes-to-mobile.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-10-23 05:20:112019-10-21 16:56:27How Email Marketing Differs When It Comes To Mobile
In today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on a computer but purchase in a store. Or they may switch from a computer during the day…
Data-driven marketing. We either just said your favorite words, or increased your heart rate just a little. Your boss wants it to become the core of what you do, and most marketers want to take advantage of the wealth of data out there too.…
https://blueshift.com/wp-content/uploads/readiness-check-get-started-with-data-driven-marketing-in-3-steps.png5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-10-09 12:59:432019-10-09 12:59:43Readiness Check: Get Started with Data-Driven Marketing in 3 Steps
Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time…
https://blueshift.com/wp-content/uploads/mobile-marketing-made-easy.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-10-02 03:30:172019-10-31 11:24:57Marketing in the Modern Age: Mobile Made Easy
Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization.…
https://blueshift.com/wp-content/uploads/winning-personalization-by-the-numbers.png5621024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-09-26 09:24:412019-10-07 11:22:51Winning Personalization, by the Numbers
This year’s #MarTechConf East event can be summed up in three words: It’s all happening. Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in…
https://blueshift.com/wp-content/uploads/3-learnings-from-martech-east.png5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-09-25 11:58:392019-10-07 11:23:32Martech is Marketing: 3 Learnings from #MarTechConf East 2019
Four of the Best Types of Direct Mail Campaigns for Your Multichannel Strategy
If you monitor marketing campaigns that are effective in the modern market, you know that multichannel approaches rule. You also may have noticed that direct mail…
https://blueshift.com/wp-content/uploads/inkit-and-blueshift-multichannel-marketing.png5621024Marianna Smiyanhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMarianna Smiyan2019-09-25 10:56:442019-10-31 11:02:16Direct Mail as Part of Multichannel Marketing Strategy
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: