Welcoming New Users: How to Leverage Recommendations in Media and Publishing

As a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies,...

The Smart Guide to Recommendations: Media and Publishing Is Here

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The Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey...
Using recommendations in online marketplace

How to Use Recommendations in Online Marketplace Marketing

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Online marketplaces are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location,...
new retail cx and marketing trends

8 Retail CX and Marketing Trends for the New Year

2020 was revolutionary for retailers — both on and offline. 2021 seems poised to be no different as businesses continue to be transformed by consumer preferences, safety regulations, and the retail market as a whole,...

Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative Studio

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We’re excited to announce we’ve revamped our Creative Studio for Push and upgraded our Creative Studio for In-App and SMS to streamline template workflows,...

4 Ecommerce Marketing Trends That Will Take 2021 By Storm

2020 has been revolutionary for ecommerce — Statista estimates that the majority of US adults did more online shopping than ever before in 2020. As new customers braved the world of online shopping and demand for the oddest of products surged...
Creative Studio Email Enhancements

Building the Personalized Emails of Your Dreams has Never Been Simpler: Meet our Enhanced Creative Studio for Email

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Creating engaging emails that get noticed by your customers is no easy feat. Creating engaging emails that get noticed by your customers is no easy feat. Add in the complexity of adhering to brand guidelines,...

Blueshift’s Holiday Guide to Deliverability Success

This guide was originally posted in November of 2019 and was updated in October of 2020. Many of us spend ample time and effort in improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those…

Monthly Email Deliverability Digest: October Issue

From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than…
email deliverability academy course now availible

Now Available On Blueshift Academy: Email Deliverability Fundamentals

As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching…