4 Simple Tips for Optimizing Your Abandoned Cart Workflows

Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site…
How E-Learning Brands Can Transform Student Experiences

How E-Learning Brands Can Transform Student Experiences

This year more students than ever before will be heading “back to school” online. And just like countless other businesses, e-learning companies are in a great position to win loyal students who are flooding the online space. But, unlike…
AI

AI in Marketing: How to Unlock Success for Your Business

In 2020, AI is everywhere. The explosion of AI-based platforms and tools onto the marketing scene might seem overwhelming, but it’s actually incredibly exciting  Historically, AI-powered marketing solutions have been overly technical or required…
consumer

eCommerce Marketing Leaders’ Perspectives: Adapting Strategies to Changing Consumer Behavior

We’ve seen some huge changes to the marketing landscape so far in 2020. Being able to adapt quickly to the ongoing shifts in consumer behavior is more important than ever to succeed. Luckily, there are key strategies you can adopt to better…
multi-channel campaigns see +283% effectiveness

Top 4 Reasons Why You Need to Shift to Multi-Channel Marketing

In our 2020 Benchmark Report, we examined how multi-channel campaigns outperform their batch counterparts, with impressive results. Keep reading to find out how well multi-channel campaigns stack up and why it’s critical you bring them into…

How to Improve Push Conversions by Over 2000% with Triggers

Push notifications are one the easiest and most efficient ways for customers to interact with your brand. These bite-sized communications are easy to digest and click through to get customers on their way towards taking action upon your message.…

The Impact of Triggers on Popular Marketing Campaigns

In the first installment of our 2020 triggered marketing blog series, we investigated the monumental impact that triggers have on essential metrics. Now, it’s time to dig a little deeper. Let’s examine the data we collected in our 2020 Trigger-Based…
emails

Need Improved Conversions? Triggered Emails Can Help

It can be incredibly frustrating as a marketer to craft great content and messaging, just to have it underperform. It’s nothing personal — time and time again talented marketers put hours of work into emails, just to have them result in…
triggered

Triggered Marketing Revisited: 5 Proven Reasons Why You Need It

Every few years the team here at Blueshift likes to take the pulse of triggered marketing. It’s at the core of what we do, we’re invested in determining the value it can bring to marketers, how it can be improved, and much more. As we rolled…
healthcare

The Ideal Healthcare MarTech Stack

A marketing strategy that includes technology tools is essential for almost every industry, including healthcare. More than ever, hospitals and insurers have to work hard to communicate with patients and members in a personalized manner to provide…