push

3 Ways to Use Push Messaging for Increased Engagement

As we settle into our new decade of the 20s, marketers are faced with a digital world that’s transforming rapidly. While desktop browsing ruled the early days of the internet, the introduction of the smartphone catapulted mobile browsing to…

3 Direct-to-Consumer Marketing Strategies for the New Decade

Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity…
customer journey

Lifecycle Marketing 101: How to Guide Your Customer Journeys

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A great customer experience is more than just a buzzword — it’s the new base expectation of consumers. 33% of consumers will now end a relationship with a brand completely due to underwhelming personalization, and the bar is continually…
email marketing

Teaching Email Marketing A Few New Tricks

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Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

5 Examples of What Not To Do in Your Email Newsletter

Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.…

3 Tips to Avoid #Personalization #Fail Part 4

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This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

Achieve True Personalization Using Geotargeting

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Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…

How Much Marketing Is Too Much For Your Customers

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Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.  Saturation Customers quickly become weary of too much…

The Value Of Following Consumers Over Multiple Mobile Devices

Most online activities now begin with a smartphone, and users often use more than one screen simultaneously or move from one screen to another. Mobile screens now account for nearly one-third of the time users spend online. If your brand isn’t…

Why The Right Marketing Doesn't Need To Worry About Google

Marketing philosophies and strategies come by the digital truckload, but high-level advice can only take you so far. What aren’t experts telling you? Getting traffic without Google perplexes entrepreneurs. But respectable marketers don’t…

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