Insightful Multi-Channel Marketing Statistics To Improve Your Strategy

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Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics…
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The Blueshift Discussion Series: Top Takeaways from #BlueshiftConf

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Last week we hosted our first-ever user conference in foggy (sometimes sunny) San Francisco. It was an incredible experience to have so many amazing customers, friends, and Blueshift employees together in one room for the day. The food was…

How Customers Really Engage With Push Notifications in Browsers

Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business…

How Email Marketing Differs When It Comes To Mobile

It’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your…

Why Multi-Channel Marketing Goes Wrong So Quickly

In today’s world, customers frequently use different channels at different points when making decisions and purchases. Customers may research products on a computer but purchase in a store. Or they may switch from a computer during the day…

Readiness Check: Get Started with Data-Driven Marketing in 3 Steps

Data-driven marketing. We either just said your favorite words, or increased your heart rate just a little. Your boss wants it to become the core of what you do, and most marketers want to take advantage of the wealth of data out there too.…

Marketing in the Modern Age: Mobile Made Easy

Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time…

Winning Personalization, by the Numbers

Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization.…

Martech is Marketing: 3 Learnings from #MarTechConf East 2019

This year’s #MarTechConf East event can be summed up in three words: It’s all happening. Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in…

Direct Mail as Part of Multichannel Marketing Strategy

Four of the Best Types of Direct Mail Campaigns for Your Multichannel Strategy If you monitor marketing campaigns that are effective in the modern market, you know that multichannel approaches rule. You also may have noticed that direct mail…

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