AI

4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI

This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles,…
data

4 Ways to Increase ROI During Economic Uncertainty, Part 1: Using Customer Data

Before coming to Blueshift to serve as Chief Growth Officer, I’ve seen success throughout my career during economically challenging times. In 2008 during the Great Recession and 2010 when a volcanic eruption halted air travel, I led a marketing…
triggered

How To Set Triggered Messages for Better Engagement

Time and time again, consumers have proven that they love (and will spend more for) agile experiences. Businesses who win over the most customers and keep them purchasing over and over are often the ones who react to consumers’ demands, wants,…
loyalty

Leveraging Loyalty Programs for Greater Lifetime Value

There’s a very good chance you’re a part of one —if not many— loyalty programs. They are a fantastic way for customers to track their purchases and earn rewards, so it’s no wonder they’re well-loved by shoppers. But, the advantage…
consumer statistics

Surprising New Consumer Statistics for Great Marketing

Though marketers are the creative engines of business, they’re not immune to playing the numbers game much like everyone else. KPIs mark how well internal strategies are paying off and performance metrics can give a more granular view into…
data-driven marketing

How to Build a Winning Data-Driven Marketing Team

At Blueshift, we’re invested in helping data-driven marketers in every aspect of their career. Not only do we pride ourselves if offering forward-thinking tech that makes data activation and AI-powered marketing pain-free, but also provide…
cx customer experience

CX Trends That Consumers Love

Virtually all businesses have been touched by digital transformation in 2020 — it’s nearly impossible to operate apart from the online world. From the corner deli, to multi-billion dollar corporations, it’s been a slow journey to having…
brand

Building Brand Loyalty That Lasts a Lifetime

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Brand loyalty is the ever-elusive goal most companies build entire business programs around. The path for a band of loyal customers used to be much clearer — provide top-notch products your customers love and they’ll reward you with unwavering…
email

The 5 Fundamentals of Successful Email Deliverability

We recently reviewed what it takes to carve a successful path to the Inbox during the Holiday Season. And the truth is, the mailing practices discussed in our 2019 Guide to the Holiday Season hold true throughout the year. Building on positive…
push

3 Ways to Use Push Messaging for Increased Engagement

As we settle into our new decade of the 20s, marketers are faced with a digital world that’s transforming rapidly. While desktop browsing ruled the early days of the internet, the introduction of the smartphone catapulted mobile browsing to…

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