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  • CDP

Category: CDP

A traffic jam in a busy city
  • CDP

Escape the Marketer’s Traffic Jam: The Road From Channel-Centric to Customer-Centric

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Readiness Check: Get Started with Data-Driven Marketing in 3 Steps
  • AI Marketing
  • CDP

Readiness Check: Get Started with Data-Driven Marketing in 3 Steps

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Marketing in the Modern Age: Mobile Made Easy
  • AI Marketing
  • CDP

Marketing in the Modern Age: Mobile Made Easy

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48% of buyers will turn to a competitor if faced with poor digital personalization
  • AI Marketing
  • CDP
  • Customer Experience

Winning Personalization, by the Numbers

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Direct Mail as Part of Multichannel Marketing Strategy
  • AI Marketing
  • CDP

Direct Mail as Part of Multichannel Marketing Strategy

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Mining carts with piles of gold
  • CDP

3 Steps for Striking First-Party Data Gold

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63% of consumers reported that they expect 1:1 personalization as a service standard
  • AI Marketing
  • CDP

3 Reasons All Marketers Are Becoming Data-Driven Marketers

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Vijay Chittoor, Blueshift's Co-Founder & CEO
  • AI Marketing
  • CDP
  • Newsworthy

What’s New in Data-Driven Marketing, August 2019

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Data Activation Survival Guide
  • CDP

The Data Activation Survival Guide

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What key goals do we have in mind for this platform switch?
  • CDP

6 Questions You Should Always Ask Before Buying a CDP

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Why CDPs, ESPs, and Marketing Automation Fail on Their Own
  • CDP

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

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5 checkboxes with thumbs down
  • CDP

5 Things We All Hate About the CDP Trend

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