
Category: CDP


Direct Mail as Part of Multichannel Marketing Strategy

3 Steps for Striking First-Party Data Gold

3 Reasons All Marketers Are Becoming Data-Driven Marketers

What’s New in Data-Driven Marketing, August 2019

The Data Activation Survival Guide

6 Questions You Should Always Ask Before Buying a CDP

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

5 Things We All Hate About the CDP Trend

#MarTechConf: 5 Expert Tips and Tricks on Architecting your MarTech Stack

Defining the Customer Data Activation Platform (CDAP)
