The phrase “Cyber Monday” first made an appearance in 2005, in a Shop.org press release entitled “‘Cyber Monday. Nine years later, it has become a quintessential part of our culture. Here are some ways brands and retailers can engage their customers online this Cyber Monday.
It’s that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid tripping on Cyber Monday! Do offer mobile deals Don’t underinvest in your … Continued
In the previous post in this series, we had talked about the early evolution of predictive models for customer response and lifetime value. In this second part, we will talk about how marketers can improve or influence lifetime value through marketing campaigns or promotions. To determine the ideal target audience for a promotion, you could ask two … Continued
Hive and Spark are great tools for big data storing, processing and mining. They are usually deployed individually in many organizations. While they are useful on their own the combination of them is even more powerful. Here is the missing HOWTO on connecting them both and turbo charging your big data adventures. Step 1 : Set up Spark If … Continued
Marketers have known that timely and relevant messages, tailored to a user’s behavior, are more impactful than batch and blast emails. But just how effective can these behavioral messages be? And how can you incorporate them into your marketing plan?
Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base configuration, and you killed the variant … Continued
Predictive Lifecycle Marketing – Part 1 In a previous post, we had talked about the metrics that matter to the lifecycle marketer, and an approach to improving them. In that post, we outlined ideas for measuring metrics along the edges of state transitions, and creating experiments for improving the measured numbers. But what if you could … Continued
Apache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds of open source contributors and development is happening at break neck speed. Keeping up with the latest stable releases … Continued
In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For example, for some e-commerce businesses, acquisition could mean getting a visitor to sign up to your newsletter, activation (or … Continued
With multiple devices at their disposal, a customer’s path to a digital purchase now often spans both a mobile device and a desktop. As an NYT article pointed out, “85 percent of online shoppers start searching on one device — most often a mobile phone — and make a purchase on another.” Comscore has declared that 2013 was … Continued