CIO to CMO: Your AI is Only as Good as Your Data
“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” – Vijay Chittoor, CEO, Blueshift
Category: AI Marketing
Friday Five – #AImyths, #DigitalTransformation, #BlueShiftNews, @BillGates and @Zuckerberg on #AI, #HitRefresh
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.
Friday Five – #AI struggles, @Amazon fumbles, #CustomerExperience mumbles, and a ray of AI light
Welcome to our inaugural Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories and themes circulating on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed. Sit back, enjoy that cup of … Continued
Getting AI into the Driver’s Seat of Marketing
While AI is receiving a lot of hype these days, applications of AI and machine learning have been around for a long time. What has changed however, is that AI finally has the potential to stop being a mildly helpful and sometimes annoying backseat driver, and finally operate in the driver’s seat. This is happening, … Continued
Blueshift Launches First of It’s Kind AI-Powered Cross-Channel Visual Journey Builder
“One of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level.”– CMO Council
Top 4 Campaigns that Reduce Churn for Subscription Service Companies
This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our second industry deep dive takes a look at the subscription service industry and campaigns for growth marketers to reduce churn and increase customer loyalty. … Continued
5 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth
In this series of blogs I go into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our first industry deep dive is taking a look at the media and publishing industry. The media and publishing industry is very content … Continued
Lifecycle Stages for Growth Marketers Part 3 – Win-Backs
Read Part 1 and Part 2 of our series “Lifecycle Stages for the Growth Marketer”. Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then … Continued
Lifecycle Stages For Growth Marketers Part 2 – User Retention
Read Part 1 and Part 3 of our series “Lifecycle Stages for the Growth Marketer”.
Lifecycle Stages for the Growth Marketer Part 1 – Activation
Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then keeping them as loyal customer. The customer lifecycle is often depicted … Continued
Top Metrics Growth Marketers Need to Know
As a follow up to our article about what Growth Marketing is, we next take a peek into the metrics that every growth marketer must measure. (Depending on your exact industry, there will be other metrics as well, which we will cover in later articles.) As a refresher, we defined Growth Marketing: “Growth marketing drives increased … Continued
Growth Marketing Defined – What It Is and What It Isn’t
Ever since Facebook staffed a whole “growth team”, the idea of Growth Marketing has captured the imagination of marketers. However, it’s a topic on which there’s very little informative material for aspiring practitioners. That is why we are excited to announce the first ever comprehensive Growth Maketers’ Guide to Customer Engagement.