Blueshift
  • Product  
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources  
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company  
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Contextual Chat
      • Retired – Audience Targeting
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • LOGIN
  • Contact Us

5 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth

Digital Marketing Practices & Insights
Reduce Churn

In this series of blogs I go into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our first industry deep dive is taking a look at the media and publishing industry.

Weekly digest email

Weekly Digest by grow by Acorns

The media and publishing industry is very content heavy and always changing. This high volume of time sensitive content gives growth marketers an opportunity to serve users fresh 1:1 content in many creative ways. With new content being added continuously and hundreds of thousands of people interacting with their content every hour, growth marketers have a huge amount of data at their disposal for engaging their readers and keep them coming back everyday. Below are the 5 top programs growth marketers in media and publishing industry use to drive higher customer engagement.

Personalized weekly digest: Recommend the best content of the week based on a user’s browsing history and attributes like location to all active users on a weekly basis.

 

Developing story alert

Developing Story Alert by Huffington Post

 

 

Developing story alerts: For news publications, updates to stories that users have previously expressed an interest or interacted with. This can be indicated by their browsing history or previous searches. Because of the news being time sensitive, the update should be sent within 15 min of the update.

 

Category affinity

Category Affinity Email by Flipboard

Category Affinity: Many media companies ask users about what topics they are interested in and want to see more of. Users can also show their affinity with a strong browsing and buying preference for a few categories. Recommend trending content from the categories preferred by the user on a weekly recurring basis.

 

Subscription Upsell: Convert freemium users to paid subscribers with relevant offers who have shown high purchase intent based on predictive scores. The cadence can be 1, 7, and 30 days after customer’s behavior indicates that they have a high intent.

 

Trending Content: Push out messages to highly active users recommending content that’s trending now in terms of views as soon as some new content becomes trending or newsworthy.

 


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

March 2, 2017/by Chelsi Nakano
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://blueshift.com/wp-content/uploads/Industry-deep-dive-1.jpg 640 1200 Chelsi Nakano https://blueshift.com/wp-content/uploads/blueshift-primary.svg Chelsi Nakano2017-03-02 11:18:542019-11-22 10:55:325 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth

Recent Articles

  • Using recommendations in online marketplace How to Use Recommendations in Online Marketplace MarketingJanuary 21, 2021 - 6:39 am
  • How to Run a Successful Customer Data Platform RFP: The 50 Essential QuestionsJanuary 20, 2021 - 6:36 am
  • Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar. Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda LabsJanuary 15, 2021 - 5:10 am
  • new retail cx and marketing trends 8 Retail CX and Marketing Trends for the New YearJanuary 13, 2021 - 5:19 am
  • ai recommendations saw an 81% increase in marketing revenue Why You Need AI-Powered Recommendations in Your MarketingJanuary 7, 2021 - 6:07 am
  • hackathon 2020 winners Blueshift’s 2020 Hackathon RecapDecember 18, 2020 - 6:45 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • News and Awards
  • Events
  • Careers
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Integration Partners

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Documentation
  • Developer Portal
  • Product Updates
  • Case Studies
  • Reports
  • RFP Guide
  • Blueshift Academy

© 2020 COPYRIGHT BLUESHIFT LABS, INC. PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY

Scroll to top