his blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of this series, we explained how marketers can win their customers’ moments if they fully harness all their … Continued
Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating the investment and adoption in AI. In a recent webinar with analyst Rusty Warner from Forrester Research, Stewart Rogers … Continued
“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.” Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer Data to Work” to discuss how brands can make the most of all their customer data across all marketing channels. … Continued
In the rapidly evolving world of mobile devices, social media and the always-connected consumer, marketers want to get their messages out and amplify them quickly. Now more than ever, Lester Wunderman’s* principle of “communicating with each customer as an audience of one” takes on a new level of importance. And this means getting the right … Continued
One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable channels, on demand, and DVRs. Or music: You’re not limited by your carefully … Continued
In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In other words, anticipating what they want when they want it, and being there when … Continued
How many times this year did you hear a business described as, “It’s like Uber, but for…”? From groceries, to lodging, to — yes — transportation, a new crop of businesses has sprung up in recent years, providing their customers convenience at the push of a button. And as the on-demand economy has risen, so … Continued
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.
Do you remember when was the last time you had fun shopping for new clothes? Me neither. Over the past several years, the cycle of searching for, trying on, buying, and returning clothes has lost whatever joy it used to bring. In retail shops, you spend more time trying to find parking or standing in … Continued
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.
Targeting everybody is targeting nobody. With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook, you can create precise audience segments that improve the ROI of your ad spend. Create segments based … Continued
Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.