Making Sense of AI and Customer Data and Getting Executive Buy-In

“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.” Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer Data to Work” to discuss how brands can make the most of all their customer data across all marketing channels. … Continued

Facebook Custom Audiences Just Got Smarter with Blueshift’s AI

In the rapidly evolving world of mobile devices, social media and the always-connected consumer, marketers want to get their messages out and amplify them quickly. Now more than ever, Lester Wunderman’s* principle of “communicating with each customer as an audience of one” takes on a new level of importance. And this means getting the right … Continued

How Recommendations Help You Stay Relevant in the Era of Content Overload

One thing we can guarantee about the future: we’re never going to run out of content. Take TV for example. Where once we had a handful of channels broadcasting one program at a time, we now have multiple streaming platforms, countless cable channels, on demand, and DVRs. Or music: You’re not limited by your carefully … Continued

How Data, AI, and Automation Can Drive On-Demand Growth

In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In other words, anticipating what they want when they want it, and being there when … Continued

5 Tips for Success in the On-Demand Economy

How many times this year did you hear a business described as, “It’s like Uber, but for…”? From groceries, to lodging, to — yes — transportation, a new crop of businesses has sprung up in recent years, providing their customers convenience at the push of a button. And as the on-demand economy has risen, so … Continued

5 reasons why today’s marketers need built-in AI

Artificial Intelligence is a hot trend today. From Alexa to chat bots, to robots and self driving cars, AI is touching our everyday lives. Companies like Google (AI first), Amazon (Echo) and Apple (Facial Recognition) brought industry attention to Artificial Intelligence at a large scale. Unfortunately, many still think of AI as just a trend, … Continued