Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective — otherwise, they are likely to purchase less frequently, or, more than likely, churn to a competitor who does understand them and communicate with them better at that individual level.
“This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves.” Recent advances in computer science and AI (more specifically advances in building and running large convolutional neural networks) have given a fresh fodder to the age old debate on how technology is replacing workers and … Continued
Marketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define the different ways a customer interacts with content or products. In today’s increasingly complex environment, marketers must … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever … Continued
Marketers have always believed in targeted marketing. In the past, targeting has meant building a database of customers and their attributes, especially demographic attributes like first & last name, gender, location, and more. In this notion of database marketing, the databases describe nouns, like customers and products, and attributes of these nouns. I wrote an article … Continued
Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing. I wrote an article on this subject today at Adexchanger, titled “When Will The Programmatic Revolution Reach Customer Relationship Marketing?” In my mind, programmatic relationship marketing consists of the … Continued
This year marks the 10th anniversary of Colorado Amendment 64, legalizing cannabis for recreational use. Since then, multiple other states have legalized or decriminalized the use of recreational cannabis, opening the market to new consumers and the introduction of new weed-derived products. By 2025, the total annual market for cannabis in the US is expected … Continued
Marketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers avoid this? Read on for our top three tips on avoid 1. Use Conditional Logic to Deal With Missing Data Addressing users … Continued
Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the doctor ordered. Measures of brand loyalty and stickiness could include retention rates and repeat usage … Continued
In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing them now is how they can deliver the best mobile experience to their customers. Large … Continued
Referral marketing, or also known as word-of-mouth marketing, happens organically by enthusiastic or satisfied customers, but it can also be influenced by companies with the right strategy. You would naturally trust a friend’s opinion more than a basic ad you see on the web. And statistics also say that “53% of users who clicked through … Continued
Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include Lifecycle based segments: new, active, lapsed etc. Behavioral segments based on user behavior on the website/app Demographic: Age, gender, location, household income, education based Traffic source based First purchase product/category etc. Given all these ways of … Continued