Entries by Manyam Mallela

Practical AI for Growth Marketers

A.I has had a media resurgence in the recent past, thanks to the incessant coverage in every outlet and overblown hype for and against what it all means. Underneath the hyperbole there are real breakthroughs but also many challenges and practical considerations in using these innovations. This post by Crowdflower, a crowdsourcing platform used by […]

Re-Thinking Send Time Optimization in the age of the Always On Customer

Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that at face value and think it’s a silver bullet to improving your customer engagement. Our internal […]

Obama on Technology, AI and an Optimistic Future

“This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves.” Recent advances in computer science and AI (more specifically advances in building and running large convolutional neural networks) have given a fresh fodder to the age old debate on how technology is replacing workers and […]

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