Marketing Strategies and Insights | Blueshift Blog

All Blog Articles

A crowd of people walking in a city

AI Marketing

5 Practical AI Techniques for Improving Customer ROI

A keyboard with a miniature shopping cart sitting on a button labeled "Buy"

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

3 reasons why marketers struggle with data

CDP

Why Do Marketers Struggle with Data?

5 Predictions on How AI Will Reshape Marketing

AI Marketing

5 Predictions on How AI Will Reshape Marketing

A man in a suit touching letters reading "AI"

AI Marketing

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

"75% of businesses have seen an increase in revenue tied to their use of AI in their Marketing" - Blueshift survey (featured on ZDNet)

Newsworthy

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

A person working on a laptop with graphs layered on top of the image

CDP

Marketers see the huge potential of AI, but the data remains a challenge

A 360-degree View of the Customer – Finding Marketing Zen

CDP

A 360-degree View of the Customer – Finding Marketing Zen

3 lightbulbs sitting in a row with the middle one lit up

AI Marketing

The 3 “I’s” of AI in Marketing: More Than Just Intelligence

A graphic of a man holding out his hand with an image of a brain over his hand

AI Marketing

3 Crucial Elements Marketers Must Consider When Implementing AI

An office worker at their computer with paperwork surrounding them

AI Marketing

AI-Powered Marketing – It’s About the Data “Cupid!”

A woman on a laptop against a city's skyline

AI Marketing

Making Sense of AI and Customer Data and Getting Executive Buy-In