Marketing Strategies and Insights | Blueshift Blog

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Say AARRR on “Talk Like A Pirate Day”

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Market to Verbs, not Nouns

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Programmatic Relationship Marketing

Real-World Lessons from Personalization at Scale: 7 Challenges Marketers Face When Scaling Personalization

Real Life Lessons from Personalization at Scale with Brian Monahan

Sparkler

Newsworthy

Announcing The Launch of Personalization Studio

Sparkler

Why Marketer-Defined Customer Journeys are No Longer Adequate

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Newsworthy

Blueshift Wins Stevie® Awards in Marketing & Big Data Categories

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Newsworthy

LUMA Capital Partners Invests in Blueshift

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AI Marketing

3 Tips To Avoid #Personalization #Fail

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CDP

Passing named arguments to Ruby Rake tasks using docopt for data science pipelines

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CDP

How do you know if your model is going to work? Part 4: Cross-validation techniques

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CDP

How do you know if your model is going to work? Part 2: In-training set measures