n today’s perpetually connected world, consumers are leaving behind richer and richer cues about their wants and needs, and are increasingly expecting marketing to be highly personalized. Marketers have always realized the importance of personalization, but find it highly challenging to deliver a hyper-personalized experience across every digital touchpoint. In fact, a study by eConsultancy found that only 5% of marketers are personalizing extensively.
Previous attempts at solving this challenge have been extremely limited: these solutions don’t adapt to the unique nature of each business, don’t customize easily to different audiences, and are hard to integrate with cross-channel campaign execution.
We are changing that today with the launch of Blueshift’s Personalization Studio. Built using patent-pending technology, Personalization Studio now enables marketers to directly configure and deliver various forms of Hyper-Personalized Predictive Content, based on real-time streams of user interaction events. Read the full announcement here.