Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Conference Recap: How to Create Continuous Customer Engagement

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Dive into the best bits and top takeaways from “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift,...

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...
Man receives product recommendations on smartphone, intended to boost engagement.

Boosting Engagement Throughout the Customer Experience with Recommendations

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Check out our data-driven best practices from our Smart Guide to Product Recommendations: Retail and Ecommerce for choosing the right recommendation themes,...

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...

Artificial Intelligence Helps Marketers Take Smart Decisions, Featuring Vijay Chittoor

Marketing and customer experience (CX) are increasingly intertwined in today’s connected world, and marketers are being tasked with understanding customers through the lens of CX data to craft personalized experiences...

Welcoming New Customers: How to Leverage Recommendations in Retail and Ecommerce

A fantastic way to welcome your new customers to your brand while also driving engagement and sales is through product recommendations. Here are easy ways to implement effective recommendation strategies within your omnichannel Welcome Series,...