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Month: May 2020

67% of marketers say inefficient cross-functional processes slow their organization down in executing marketing strategies and enhancing the customer experience
  • AI Marketing
  • CDP

Marketer vs. Martech: The Struggle for Success In 2020

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Blueshift and Inkit logos
  • CDP

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

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68% of marketers say using customer data to improve customer experiences is their top priority
  • AI Marketing
  • CDP

4 Ways to Make the Most Out of Your First-Party Data

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87% of marketers are actively looking for training or resources to improve their management and execution against data
  • AI Marketing
  • CDP

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

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Skillshare boosted enrollments to their online learning platform by 89% using AI-powered recommendations
  • AI Marketing
  • CDP

Customer Data Unification and Its Impact on Marketing

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Blueshift Engage guest Richard Harris, CEO of SparkPost
  • Blueshift
  • Newsworthy

Blueshift Engage: Email Marketing During Economic Uncertainty

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51% of marketers say critical customer experience data is not currently being stored on one integrated platform
  • AI Marketing
  • CDP

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

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Blueshift Engage industry experts panel featuring Heather Dettmann (Head of Retention Marketing, Artifact Uprising), Fredrik Salzedo (CRM Manager Dplay, Discovery), and Houman Akhavan (CMO, US Autoparts)
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  • Newsworthy

Blueshift Engage: The Importance of Connecting the Entire Customer Experience

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Blueshift Engage guest Gabe Dalporto, CEO of Udacity
  • Blueshift
  • Newsworthy

Blueshift Engage: Being Adaptive and Embracing the Learning Mindset

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Why Teams of All Sizes Need to Be Using AI for Powerful Results
  • AI Marketing

Why Teams of All Sizes Need to Be Using AI for Powerful Results

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Blueshift Engage industry experts panel featuring Mark Neary (eCRM Manager, Groupon), Tyler Norris (Email & Loyalty Manager, Tuft & Needle), and Kate Turney (Global Head of CRM, ClearScore)
  • Blueshift
  • Newsworthy

Blueshift Engage: Winning Strategies for Multi-Channel Campaigns

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Blueshift Engage guest Anthemos Georgiades, Co-Founder & CEO of Zumper
  • Blueshift
  • Newsworthy

Blueshift Engage: The CEO’s View on Marketing & Growth

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