As senders, our efforts may have us spread thin at times as we manage email marketing programs across the globe. Maintaining a positive reputation, meeting the goals of our key performance indicators, and the likes all play a crucial role in the success of our email programs — especially when there is pressure to hit … Continued
Nearly 100 years ago there were, at most, three channels on which marketers could reach consumers: radio, print, and billboards. In the past 20 years, the number of digital avenues for communication has skyrocketed and with it, the number of channel-specific marketers. This is no surprise given that when each new channel popped up it’s … Continued
Looking to make a fast splash in marketing performance? New campaigns, tag lines, and special offers are great techniques for enhancing performance, but these efforts need to be supported by a strong data foundation and the proper tools to ensure the work you put into bolstering your brand is successful. With so many new martech … Continued
As our world becomes increasingly more digital and businesses race to keep up with the times, many marketers will find themselves shifting to digital marketing channels they’re comfortable with. Marketers will and are turning to good ol’ reliable and predictable email — except, a ton is changing in the world of email. Because most businesses … Continued
As the world of martech has blossomed over the past 10 years we have been encouraged to purchase the next big thing. Each new addition to a team meant a new recommendation for what tech was worth buying. The end result is 95% of marketers are weighed down and held back by their tech stack. The solution? … Continued
In unprecedented times, periods of economic uncertainty, or even in times when your business is changing in general, it can be difficult to decide what’s next. As you shift your marketing strategies to fit the position you’re in, it can be hard to determine what to keep, what to shy away from, and ultimately what … Continued
f you’ve been keeping up with our Marketer vs Martech series, you might remember that over 95% of marketers aren’t personalizing on a one to one level — and 69% of those folks attribute that to friction in their martech stacks. And, these tech-troubled marketers aren’t far off base. Fractured, disparate software can lead to gaps in customer … Continued
This is part four of the series, 4 Ways to Increase ROI During Economic Uncertainty, Part 4: Using Audience Targeting. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession, 2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. … Continued
The world we inhabit is growing more and more complex: consumer demands for personalization are growing, we communicate on more channels than ever before, and there are more martech tools popping up each day. These, among many other things, have created the perfect storm for even the strongest of marketers to fail at achieving their … Continued
This is part three of the series, 4 Ways to Increase ROI During Economic Uncertainty: Using Low-Cost Channels. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession, 2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. For more … Continued
We’re excited to announce the rollout of Google AMP for email within the Blueshift platform. This new integration will allow marketers to further enhance email personalization with dynamic and up-to-date content. The addition of AMP will make marketing for sales, limited quantities, and quickly changing catalogs easier than ever. Keep reading for an in-depth rundown … Continued