f you’ve been keeping up with our Marketer vs Martech series, you might remember that over 95% of marketers aren’t personalizing on a one to one level — and 69% of those folks attribute that to friction in their martech stacks. And, these tech-troubled marketers aren’t far off base. Fractured, disparate software can lead to gaps in customer data and therefore result in a myriad of experience issues.
And, these fractures harm not only customer journeys, but your marketing team as well. The time spent trying to connect and repair a broken tech stack has taken down some of the best teams and has stalled brilliant ideas. This is because we all have an individualistic way of looking at problems. Email marketers are going to view these issues very differently from a data scientist, who will, in turn, feel differently from marketing leadership.