04.07.20 and 04.21.20
April Updates
Infobip Connector for SMS, Inkit Connector for Direct Mail, Twilio Integration for Subscribes and Unsubscribes, Adapter Selection for SMS Test Sends, Notification Center, Password Policy Updates, Search by Segment Type
Marketer vs Martech: Your Tech Stack Is Broken If You Aren’t Able to Bring Strategies to Life
Many marketers went into their jobs with the preconceived notion that it would entail flexing their creative muscles. But reality paints a completely different picture of what consumes the average marketer’s day-to-day. Wrangling tech issues, putting out fires, neverending syncs, or even stepping into a marketing/data-science hybrid role. Not exactly the brainstorming, brand-focused paradise that … Continued
Blueshift Leads CDP and Marketing Automation Categories in G2’s Spring 2020 Grid Report
We’re thrilled to report that Blueshift was once again named a CDP and Marketing Automation leader in G2’s latest Grid Report. This is the second report in a row that has recognized us as a leading authority in these categories, and we couldn’t be happier to know that we’re continually proving our value to customers. … Continued
4 Ways to Increase ROI During Economic Uncertainty, Part 2: Using AI
This is part two of the series, 4 Ways to Increase ROI During Economic Uncertainty, Using AI. Chief Growth Officer, Josh Francia, writes from the perspective of a business leader who’s achieved success throughout myriad economic struggles, including 2008’s recession, 2010’s volcanic eruption which halted air travel, and 2016’s Zika virus outbreak. For more on … Continued
4 Things Your Marketing Needs to Achieve True Personalization
There are no ifs, ands, or buts about it — customers want 1:1 personalization from their favorite brands. Marketers want to provide these experiences as well because they bolster brand efforts, foster loyalty, and increase revenue all in one fell swoop. But, for overloaded marketers true personalization is more easily said than done, especially given … Continued
4 Ways to Increase ROI During Economic Uncertainty, Part 1: Using Customer Data
Before coming to Blueshift to serve as Chief Growth Officer, I’ve seen success throughout my career during economically challenging times. In 2008 during the Great Recession and 2010 when a volcanic eruption halted air travel, I led a marketing team at Priceline — it’s extremely trying to market when vacations are the last thing on … Continued
How To Set Triggered Messages for Better Engagement
Time and time again, consumers have proven that they love (and will spend more for) agile experiences. Businesses who win over the most customers and keep them purchasing over and over are often the ones who react to consumers’ demands, wants, and needs with triggered messaging and instant experiences. The need for speed is made … Continued