Marketer vs. Martech: Majority of Marketers Poised for Failure in 2020
It’s safe to say that most — if not all — marketers are feeling the heat of a quickly changing landscape, whether it be personalization expectations, the increasing (and counter-intuitive) demands of data security and governance, or even the waning CMO title. They’re scrambling to find their place in this new world, but still using … Continued