Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor (LinkedIn | Twitter),…
email marketing

Teaching Email Marketing A Few New Tricks

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Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is…

5 Examples of What Not To Do in Your Email Newsletter

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Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.…

3 Tips to Avoid #Personalization #Fail Part 4

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This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization.…

Blueshift Wins Marcom Gold for Print Media & Direct Mail Campaign

Blueshift's "Something's Missing" campaign made its debut at the 2019 MARTECH East Conference in Boston. Creatively communication that data activation and the Blueshift CDAP Platform is the missing link in marketer's tech stack resonated with…
openclassrooms

Revolutionary Education Meets Revolutionary Martech for Amazing Customer Experiences

Our world is a digital one. Learning has even shifted to cater to an online crowd, with many traditional universities offering remote courses. OpenClassrooms is taking the idea of online, accessible education one step further by making the process…

Achieve True Personalization Using Geotargeting

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Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting…

How Much Marketing Is Too Much For Your Customers

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Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.  Saturation Customers quickly become weary of too much…

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started.  If you blinked and…

The Big Problem With Big Data

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there's still a looming problem with big data: it’s big. Despite all the advantages…

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