Data Activation: Data In, ROI Out

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started. 

If you blinked and missed an important tip or two, not to worry. Here’s a recap of how you can use data activation to catch up and get ahead of your customers. 

1. ESCAPE THE MARKETER’S TRAFFIC JAM: THE ROAD FROM CHANNEL-CENTRIC TO CUSTOMER-CENTRIC

Traffic is the worst. You know where you want to go, you know how to get there, but you’re stuck and it’s not your fault. Very few things are more aggravating than systems outside of our control that prevent us from achieving what we want.

Dated marketing technology is just like this. Marketers know what they want to do and can visualize the success they should have. They just can’t get there. In this post, we break down the struggle. Read the post here.

2. DATA ACTIVATION IS UNDERUSED FUEL FOR MARKETERS

Considering the pace at which we create and leave behind data these days, it’s unreasonable to think marketers can utilize 100% of what they collect 100% of the time. But today’s usage of less than 50% of collected data creates a far too incomplete picture of the customer, and in our world of hyper-personalization, a full view is a non-negotiable.

In this post, learn how data activation can help. Read the post here.

3. WHAT IS DATA ACTIVATION?

We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having a deep customer understanding is essential.

However, data perpetually changes, which means insights have a brief shelf-life. How do marketers make sense of all their data and use it to drive growth?

This is where Data Activation comes in. Read the post here.

4. DATA ACTIVATION: ESSENTIAL CAPABILITIES FOR TODAY AND TOMORROW

Today, most consumers won’t give a business a second thought unless they have messaging that feels as though it speaks directly to them. With data activation, no matter how many customers or touch points you have, you can be sure that each interaction is based on real-time customer insights, consists of the right content, and is happening at the exact right moment in the channel it’s most likely to drive action.

But operationalizing data activation to drive customer-centric experiences across channels is no simple feat. It requires the right technology, and that’s an integrated platform with three core components working in lockstep. Read the post here.

5. DATA ACTIVATION’S ROLE IN THE FUTURE-PROOF TECH STACK

Data Activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that can clear up a marketer’s “traffic jam” composed of?

In this post, we cover the 3 key layers in a future-proof martech stack: Customer Data Infrastructure (CDI), a Customer Data Activation Platform, and channel delivery apps. Read the post here.

6. BUILDING THE RIGHT FOUNDATION FOR DATA ACTIVATION AND GROWTH

While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are lacking.

To pull it off you’ll need the perfect balance of solid tech, a dream team, and the right strategy. In this post we’ll detail our 3 components to building a rock solid foundation for data activation that drives growth. Read the post here.

7. 4 TIPS FOR GETTING STARTED WITH DATA ACTIVATION

Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to not only get your data activation journey started, but also put in end to the seemingly endless martech buying cycle. Check out our tips for buying tech that will endure and perform for years to come. Read the post here.

Of course, if you’re already sold on data activation you can skip the series recap and instead download our full length Data Activation Guide. Or you can skip the line and contact our team today for a demo.

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