SalesTech Star Interview With Josh Francia, Chief Growth Officer At Blueshift

Tell us about your role and journey into technology? What inspired you to join Blueshift? My background is in Marketing, Product Management, and Technology. Prior to joining Blueshift, I was actually a customer via LendingTree,…

3 Reasons All Marketers Are Becoming Data-Driven Marketers

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Being a “data-driven” marketer is no longer a moniker for a small subset of the marketing population. When questioned about the single most exciting opportunity’ of 2019, the majority of marketers cited ‘data-driven marketing which focuses…

Why Your Customer Journey is Missing the Mark (And How You Can Fix It)

A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer…

What’s New in Data-Driven Marketing, August 2019

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Hot off the presses! Blueshift has been in the news quite a bit in the past week. So, rather than sending you running across the internet, we’ve elected to round up our latest and greatest features. This week, Blueshift’s CEO and Co-Founder,…

The Exponential Growth of Customer Data Platforms in 2019

Customer Data Platforms. CDP. Get used to that acronym, it’s here to stay. The newcomer platform has had a lot of hype, but it’s now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of…

Do You Make These Common Personalization Mistakes?

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric…

The Data Activation Survival Guide

This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their…

6 Questions You Should Always Ask Before Buying a CDP

Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision…

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…

Podcast with Vijay Chittoor: How the Synergy Between AI and Marketers Can Result in Revolutionary Effects on the Businesses

This podcast interview focuses on product innovation that’s transforming impact marketers can make in cross-channel marketing scenarios. My guest is Vijay Chittoor, Co-founder and CEO of Blueshift. We explore the…