Marketing Storytelling in the Age of Machine Intelligence

Vijay Chittoor, Co-founder & CEO of Blueshift highlights the importance of AI-driven brand storytelling and how it impacts the marketing and advertising strategy of organizations Marketers are storytellers. In the words of Seth Godin,…
Real life lessons from personalization at scale with Brian Monahan former VP of Marketing at Walmart.com hosted by BLueshift Segment of 1 marketing

Real Life Lessons from Personalization at Scale with Brian Monahan

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Fresh from IRCE in Chicago, we have a video of a great session we had with Brian Monahan, former VP of Marketing for Walmart.com. During this session, Brian discussed 7 real-life issues that marketers face with current personalization…

Blueshift Launches Personalization Studio

Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. Blueshift’s Personalization Studio allows marketers to…

Personalization platform Blueshift now allows marketers to create their own service

Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users. Blueshift, which has offered a personalization platform since 2014, is today launching…
Announcing the launch of Personalization Studio

Announcing The Launch of Personalization Studio

In today's perpetually connected world, consumers are leaving behind richer and richer cues about their wants and needs, and are increasingly expecting marketing to be highly personalized. Marketers have always realized the importance of personalization,…
Customer Journey

Why Marketer-Defined Customer Journeys are No Longer Adequate

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I shared my thoughts on PerformanceIN last week on why marketer-defined customer journeys are no longer adequate in the new world of perpetually connected customers. "..with the rise of the perpetually connected customer, consumer brands…

Blueshift Raises $8 Million to Grow Sales, Marketing and Product Development Capabilities

Blueshift, a major provider of individual marketing automation solutions for consumer marketing companies, announced that it has received $8 million in a first round of venture capital financing from Nexus Venture Partners, and leading investor,…