f you’re unfamiliar with Forrester’s TEI study, it’s essentially a commissioned, independent examination of the ROI customers have experienced with the tool or offering in question.
For us, the findings are based on in-depth interviews with 4 customers (two eCommerce, consumer finance, and online learning) and a robust financial analysis using Forrester’s industry best-practice methodology.
Today the results are available for everyone, and we couldn’t be prouder. Forrester has surfaced some really incredible numbers, such as:
- $81M incremental revenue from AI-powered targeting and real-time interactions
- $35M incremental revenue from streamlined work and automation
- $12M incremental revenue from improved cross-channel customer engagement
- $1.8M Avoided costs from previous solutions and additional resources
The senior director of CRM at a consumer finance platform told Forrester: “Getting all the customer signals in one place and being quick and responsive to those signals to manage customer touchpoints across channels was key to our success. We could not have gotten where we are without Blueshift. We wouldn’t have the revenue numbers we achieved. It’s exciting to be able to really use the data to drive positive customer responses and to drive revenue.”