September Event and Webinar Recap

Most brands struggle to connect more than two marketing channels, let alone connect marketing touchpoints with sales, product, and service channels because of people, process, and technology hurdles. As your customers continue to see the lines between channels blurring, adopting omnichannel strategies is no longer optional. Join Blueshift Co-Founder & CEO, Vijay Chittoor to learn how your brand can seamlessly coordinate meaningful omnichannel campaigns.

Watch on-demand now to learn:

• The building blocks of creating omnichannel experiences
• Best practices for creating dynamic campaigns and experiences across channels
• How to apply inspiration from examples of omnichannel engagement across verticals

The Retail Hive: Exchange conference created an opportunity for retailers to come together to soundboard, share, and learn from one another. Attendees were provided with the opportunity to meet various fellow retailers in a similar position. Over two days, there were a number of roundtable discussions, one-to-ones, partner introductions, workshops, a gala dinner, and even a casino in the Luton Hoo Mansion House!

A closed group of hand-picked executives from Europe’s biggest retailers attended, including Samsung, Giorgio Armani, Harvey Nichols, Boohoo, Bremont Watch Company, Benefit Cosmetics, Lovehoney, Robert Dyas, River Island, La Perla, Oak Furniture Land, and more!

Didn’t have a chance to attend? Check out the highlights here.

As digital marketers, we’ve become accustomed to knowing everything about everyone, but with privacy standards changing and cookies going away, digital marketers are facing their biggest challenge since the invention of the spam filter. But fear not, there is hope, and that hope lies in creating relevant, personalized experiences with which people want to engage — and we found just the marketers to share how that can happen!

Cian Murphy, Head of Content Marketing for International Living Publishing, is passionate about creating exceptional customer experiences based on first-party data. His view is that you can and should be adjusting your marketing efforts to continue to grow regardless of how Google, Facebook, or Apple adjusts their privacy settings. Cian joined Mannie Frances, Director of Customer Success at Blueshift, and Nick Chappelle, Martech Consultant at 14 West, to share his plan to drive organic growth and further reduce his team’s dependence on third-party data.

In this webinar, the discussion covered:

• Lay of the land on privacy updates
• Strategy and options for upcoming changes
• How International Living is proactively adjusting for these changes

Watch the webinar on-demand today.