Customer Data Activation: Platform Overview
Blueshift is the most flexible yet powerful platform for segment-of-one marketing in real time.
BlueShift enables B2C marketers to build customer profiles by leveraging real-time behavioral data in conjunction with historical CRM data. The Blueshift platform also offers predictive capabilities for segmentation and personalization. Digital marketers, including retailers and content publishers, leverage the Blueshift platform to engage customers via email, mobile push notifications, SMS, display ads and Facebook pages as well as other channels via the Blueshift API.