Forrester Study Shows $128M Revenue Lift, 781% ROI from Blueshift

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Visual Campaign Builder
Intuitively build cross-channel campaigns and journeys

Intuitively build advanced cross-channel campaigns with Blueshift’s visual campaign builder.

  • Multiple Scheduling Options: One-time, event-triggered, segment-triggered and recurring campaigns
  • Multi-Step Campaigns: Build multi-step campaigns with just a few clicks
  • Conversion Tracking At Each Step: Overlay metrics and conversion tracking on each step of the campaign

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AI Based Testing & Optimization
A/B-testing with automatic winner selection

Test creatives and templates to optimize your campaigns.

  • Intuitive Set-up: Visual editor for building “A to Z” test variants
  • Statistical Significance: Open, click and conversion reporting with statistical significance measures
  • Automatic Winner Selection: Blueshift’s AI automatically selects the winning variant
Cross-Channel Orchestration
Orchestrate across owned & paid channels

With Blueshift, you can deliver personalized experiences on every channel.

  • Email
  • Mobile app
  • SMS
  • Website
  • Ads: Display, Facebook, Google
  • Browser push notifications
  • Messaging & chat platforms
  • Direct Mail


Trigger Based Automation
Real-time triggers based on user actions

With Blueshift, you can deliver personalized experiences on every channel. Here are just some of the types of triggers you can set up:

  • Onboarding: Welcome series, product education
  • Abandonment: Abandoned cart, browse, search
  • Customer milestones: Birthdays, anniversaries, lifecycle events
  • Catalog updates: Price changes, new items


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360-Degree Customer Profiles

Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer interaction, to present you a single customer view.

AI-Powered Recommendations

Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.

Predictive Segmentation

Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.

Trigger Based Automation

Say no to batch and blast. Trigger every engagement based on customer behavior.

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