Cross-Channel Campaign Management

The customer journey is complex. Your job shouldn’t be!

Visual Campaign Builder

Intuitively build cross-channel campaigns and journeys

Intuitively build advanced cross-channel campaigns with Blueshift’s visual campaign builder.

  • Multiple Scheduling Options: One-time, event-triggered, segment-triggered and recurring campaigns
  • Multi-Step Campaigns: Build multi-step campaigns with just a few clicks
  • Conversion Tracking At Each Step: Overlay metrics and conversion tracking on each step of the campaign

AI Based Testing and Optimization

A/B-testing with automatic winner selection

Test creatives and templates to optimize your campaigns.

  • Intuitive Set-up: Visual editor for building “A to Z” test variants
  • Statistical Significance: Open, click and conversion reporting with statistical significance measures
  • Automatic Winner Selection: Blueshift’s AI automatically selects the winning variant

Cross-Channel Orchestration

Orchestrate across owned & paid channels

With Blueshift, you can deliver personalized experiences on every channel.

  • Email
  • Mobile app
  • SMS
  • Website
  • Ads: Display, Facebook, Google
  • Browser push notifications
  • Messaging & chat platforms
  • Direct Mail

Trigger Based Automation

Real-time triggers based on user actions

With Blueshift, you can deliver personalized experiences on every channel. Here are just some of the types of triggers you can set up:

  • Onboarding: Welcome series, product education
  • Abandonment: Abandoned cart, browse, search
  • Customer milestones: Birthdays, anniversaries, lifecycle events
  • Catalog updates: Price changes, new items

Ready to Transform Your Marketing with AI?

360-Degree Customer Profiles

Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer interaction, to present you a single customer view.

AI-Powered Recommendations

Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.

Predictive Segmentation

Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.

Trigger Based Automation

Say no to batch and blast. Trigger every engagement based on customer behavior.

Ready to Build an AI-Powered Brand?

Ebooks & Case Studies