Cross-Channel Campaign Management
The customer journey is complex. Your job shouldn’t be!
Intuitively build advanced cross-channel campaigns with Blueshift’s visual campaign builder.
- Multiple Scheduling Options: One-time, event-triggered, segment-triggered and recurring campaigns
- Multi-Step Campaigns: Build multi-step campaigns with just a few clicks
- Conversion Tracking At Each Step: Overlay metrics and conversion tracking on each step of the campaign
Test creatives and templates to optimize your campaigns.
- Intuitive Set-up: Visual editor for building “A to Z” test variants
- Statistical Significance: Open, click and conversion reporting with statistical significance measures
- Automatic Winner Selection: Blueshift’s AI automatically selects the winning variant
With Blueshift, you can deliver personalized experiences on every channel.
- Mobile app
- Ads: Display, Facebook, Google
- Browser push notifications
- Messaging & chat platforms
- Direct Mail
With Blueshift, you can deliver personalized experiences on every channel. Here are just some of the types of triggers you can set up:
- Onboarding: Welcome series, product education
- Abandonment: Abandoned cart, browse, search
- Customer milestones: Birthdays, anniversaries, lifecycle events
- Catalog updates: Price changes, new items
Your customer record is no longer static! Customer profiles in Blueshift update in real-time with every customer interaction, to present you a single customer view.
Is your recommendation engine a black box? With Blueshift, marketers can be in full control of their recommendation logic, and deploy it with ease on every channel.
Stuck in list-pull hell? Use Blueshift’s predictive segments to zoom in on the right users.
Say no to batch and blast. Trigger every engagement based on customer behavior.