How to Architect Your Martech Stack for Intelligent Customer Data Activation


How do you move from data management to data activation?

Winning brands transform their data into a competitive advantage by moving beyond simply “managing” customer data to using their data to orchestrate rich customer experiences. Intelligent customer data activation is a requisite to keep pace with today’s always-on customers and deliver 1:1 personalized experiences. But to succeed, you need the right data and technology foundation.

In this conversation, we will explore how consumer brands can architect their MarTech stack for intelligent customer data activation. You will learn:

  • The difference between customer data management and customer data activation
  • The role of AI in transforming vast, siloed data into actionable intelligence and real-time marketing execution
  • How to build an agile, connected MarTech stack to orchestrate 1:1 customer experiences on every marketing channel

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