Top 5 Omnichannel Campaigns for Turning Browsers into Buyers
Download Our Playbook for Omnichannel Campaigns
Drive sales and loyalty for your retail or ecommerce brand through seamless omnichannel customer experiences.
“Without Blueshift, we would go back to batch-and-blast, resulting in less engagement and a higher bounce rate. We would no longer be able to deliver unique messages to each individual. With Blueshift’s personalization capabilities, we’ve been able to shift from batch-and-blast email campaigns to 1:1 personalized messaging that really grows our channels.” – Houman Akhavan, Chief Marketing Officer, CarParts.com
To meet customers where they are on their path to purchase and make the shift from channel-centric to customer-centric marketing, implement the following omnichannel campaigns into your strategy:
- Welcome Series
- Post-Purchase Journey
- Promotional Campaigns
- Abandoned Cart Series
- Reactivation Campaign
In this playbook, you’ll learn how to create these five types of intentional omnichannel campaigns focused on encouraging transactions as well as providing incentives for customers to return your brand and become repeat buyers for the long run.
As you incorporate omnichannel campaigns throughout customer journeys, keep in mind:
- You’ll need the right tool to activate your data and deploy meaningful omnichannel customer experiences, like Blueshift.
- As the number of marketing channels grows and customer expectations evolve, your retail or ecommerce brand must continue to anticipate and be responsive to their needs.
The campaigns and tips outlined above are only as valuable as the tools you have at your disposal to make them a reality. With Blueshift, you can seamlessly create omnichannel buying experiences for your new, existing, and returning customers. We’ve recently introduced enhanced features, such as our next-generation Journey Builder and new App Hub, to make this possible for your retail or ecommerce brand. To learn more about our brand, product, and leadership, click here.
