Today we announced the availability of AI driven live personalization for websites and mobile apps. Along with previously announced capabilities for marketing applications like Email, Mobile Push notifications and SMS, the new release enables marketing & product teams to operate on a unified customer view, driving AI Powered customer journeys across every channel.
WHY IS LIVE PERSONALIZATION IMPORTANT?
Users today have an abundance of choices. They get frustrated when they see content or offers that have nothing to do with them. If they can’t find what they are looking for, they jump to a competitor’s site/app. Users expect brands to get them. Period.
Personalization is a must. There is no doubt about that. However, personalization is not just about sending personalized emails or recommendations across push channels. It’s an end-to-end customer-centric experience – across all channels along the entire customer’s life cycle. Brands that do this, differentiate themselves and gain customer loyalty.
“Your website and mobile-app are the center of this customer experience.”
Website personalization is creating dynamic and highly engaging experiences in real time. Examples of brands that have centered their user experience around site personalization are Netflix, Amazon and my recent favorite, Stitch Fix. Site personalization helps you increase brand loyalty, cross sell/up sell offers, engage and nurture visitors – leading to increased revenues. Three simple ways for you to incorporate website personalization are:
- Dynamic and real time segmentation
- Content and product recommendations
- Customer life cycle specific content
MOBILE WEB AND IN-APP PERSONALIZATION
With more than 4 million apps to choose from the app-stores, personalizing mobile experience is the only way to drive stickiness. Examples of brands that do great in-app personalization are Starbucks, Nike and Airbnb. Three simple ways for you to do in-app personalization are by adding:
- Personalized content
- Personalized recommendations
- Location based personalization
CHALLENGES IN DELIVERING LIVE PERSONALIZATION:
To deliver live personalization, you need to track customer behavior in real time – such as in-the moment browsing behavior, content downloads & purchases, or interactions with emails and mobile. You need cross channel management and the ability to deliver personalized experiences at scale. Existing point solutions do not meet these requirements and often need additional resources.
BLUESHIFT’S AI POWERED LIVE PERSONALIZATION FOR WEBSITE AND MOBILE APPS
Blueshift’s latest release allows website and mobile personalization in real-time and at-scale, without depending on IT resources. Blueshift’s solution allows you to get
360 degree view of your customers: Get up-to-the moment view based on demographics, behavioral and transactional data across all channels – so you can deliver the most relevant content – in real time. Use Blueshift’s Predictive Segmentation engine to create segmented content on websites and mobile apps.
AI powered recommendations: Predict what your users need before they know and delight them with content and products most relevant to them to drive repeat purchases and transactions.With the new release, recommendations can be retrieved using APIs or widgets for Live Personalization.
Cross channel orchestration: Blueshift’s campaign engine & template capabilities enable teams to rapidly build, measure and test personalized content on several marketing channels. Add deep links from from email/SMS/Push messages to lead customers to personalized landing pages or in-app content. Customers can seamless move between channels driving your conversions.
“Blueshift’s mission has always been to help companies activate their customer data using AI, to drive Segment-of-One personalization on every channel. We are excited that we are now helping our customers drive personalization on websites & mobile apps in addition to their outbound marketing channels” said Vijay Chittoor, co-founder & CEO of Blueshift.
Rather than having separate solutions for data and personalization, Blueshift’s platform uniquely brings data, AI and cross channel orchestration in one platform that allows marketers and product teams to deliver live personalization at scale.