Newsworthy

G2 Names Blueshift a Leader in CDP and Marketing Automation Quadrants

Blueshift

| January 8, 2020

As we settle into the new year, we here at Blueshift have some exciting news coming from our friends over at G2. G2.com is aimed at making the technology buying process more seamless and transparent, and to empower decision makers with the wisdom of their peers. Along with compiling individual user ratings for software, G2 also creates comprehensive comparison charts for overall categories. These are known as G2 Grids – and it’s these very grids that have us celebrating.

As of January 2020, Blueshift is a leader in both the CDP and Marketing Automation grids! This means we’ve garnered exceptional reviews from our customers, as well as recognition across these spaces that’s designated Blueshift as worthy of the buzz

G2 LEADER: CUSTOMER DATA PLATFORMS

G2 Grid for Customer Data Platform (CDP)

“[Blueshift’s] ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.” – Carmen Serrato, LendingTree

G2 LEADER: MARKETING AUTOMATION

“This system is exactly what we have been looking for in order to scale up and automate our marketing activities towards existing customer base. The segmentation engine is great and easy-to-use for a marketer. We also like the product recommendation engine! No other potential provider could offer a solution like this! These guys know what they are doing! The best marketing automation system we could find during our benchmark.” – Cecilia L., Paypal

VALIDATING DATA ACTIVATION

It’s extremely validating to be named a top-notch performer in both categories and it also speaks to our underlying ethos: a great customer experience is a product of holistic customer data and AI-powered marketing automation. Want to see first hand exactly what makes our industry leading combo tick? Book a hands on demo with our team, or learn more about our one-of-a-kind Customer Data Activation Platform and how to start activating your existing data for exceptional marketing.