Adaptive, Real-Time Audience Segmentation

Build precise customer segments within minutes based on any user attribute using our intuitive, powerful segmentation engine.

Target the Right Customers

Our intuitive, drop-down segment builder allows marketers to easily build and customize precise segments to specific business needs.

  • Use rich data from the single customer view and define segments based on any combination of user attributes, site activity, affinities, transaction history, and other custom data attributes.
  • Use predictive scores to build segments based on customers’ likelihood to purchase, churn, engage, or perform the desired action to pinpoint the most valuable customers.
  • Build thousands of segments, without worrying about storage or speed concerns. All segments stay up-to-date in real-time and continuously adapt to customer data.

Ready To Use Across
Campaigns And Channels

Segments are always ready to use across campaigns and channels within Blueshift or can be synced to external platforms.

  • Streamline workflows by no longer relying on engineering or data science teams to build, maintain, execute on advanced segments.
  • Trigger entire multi-channel campaigns based on users entering or leaving segments. Sync segments with ad platforms for improved audience targeting.
  • Easily construct hold-out groups and static lists for cohort experiments and track the impact over time without SQL or data engineers.

Target the Right Customers

Our intuitive, drop-down segment builder allows marketers to easily build and customize precise segments to specific business needs.

  • Use rich data from the single customer view and define segments based on any combination of user attributes, site activity, affinities, transaction history and other custom data attributes.
  • Use predictive scores to build segments based on customers’ likelihood to purchase, churn, engage, or perform a desired action to pinpoint the most valuable customers.
  • Build thousands of segments, without worrying about storage or speed concerns. All segments stay up-to-date in real-time and continuously adapt to customer data.

Ready To Use Across
Campaigns And Channels

Segments are always ready to use across campaigns and channels within Blueshift or can be synced to external platforms.

  • Streamline workflows by no longer relying on engineering or data science teams to build, maintain, execute on advanced segments.
  • Trigger entire multi-channel campaigns based on users entering or leaving segments. Sync segments with ad platforms for improved audience targeting.
  • Easily construct hold-out groups and static lists for cohort experiments and track the impact over time without SQL or data engineers.

“With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.”


Tayse Pallaoro
Head of Marketing Operations, Gelato

“Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels.”



Darsh Parekh
Senior Manager Engineering, LendingTree

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Smart Omnichannel Marketing Starts Here

Single
Customer View

Unify Anonymous and Known 360-Degree Customer Profiles

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Audience
Segmentation

Build Real-Time Audiences Across Any Activity or Attribute

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1:1
Personalization

Deliver Relevant, Personalized Content for Every Customer

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AI Predictions
and Decisioning

Make Smarter Decisions with Intuitive and Customizable AI

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Omnichannel
Orchestration

Build Automated Customer Journeys Across All Channels

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