
Category: CDP


Real Life Lessons from Personalization at Scale with Brian Monahan

Why Marketer-Defined Customer Journeys are No Longer Adequate

Passing named arguments to Ruby Rake tasks using docopt for data science pipelines

How do you know if your model is going to work? Part 4: Cross-validation techniques

How do you know if your model is going to work? Part 2: In-training set measures

How do you know if your model is going to work? Part 1: The problem

Need for Speed: Why Marketing needs to Adapt to High Velocity Data

Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps

5 Tips to Reignite Referral Marketing

Connecting Hive and Spark on AWS in five easy steps
