No email marketer wants to see their customers leaving them, whether by unsubscribing or reporting their emails as spam. High spam complaints and unsubscribes not only means losing potential revenue, but this also can affect the overall deliverability and performance of your future campaigns. These detractors create a negative impression at the ISPs, impact one’s … Continued
For modern marketers, having access to your rich first-party data is critical for delivering the personalized, relevant experiences your customers have come to expect. Traditionally, a lot of this data has been trapped inside data warehouses and has only been available to BI and Data Science teams. Luckily, we have a solution that will make … Continued
In 2023, marketers will use AI to unlock creativity and personalization. In the past, AI was owned by data scientists, but now marketers can easily access and use AI. In 2023, marketers are the data artists, combining creativity with data and AI, for intelligent customer engagement. Let’s dive into four key areas that will drive … Continued
There is no denying that deliverability standards keep changing over time. It is now about the quality of mail stream rather than just the sending ability of an ESP. Big data has caused ISPs to review numerous more details about an email than we can imagine. There are many aspects considered for calculating sender reputation … Continued
We are thrilled that for the third-year in a row, we are named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500™ list, ranked #366 overall and #73 in the Bay Area. (Read the report from Deloitte for more.) This is an incredibly important recognition for us since growth and innovation are … Continued
Take a deep breath; another holiday season is making its debut. ESPs, marketers, and the family of email marketing are preparing for the busiest quarter of the year. Every marketer’s goal for the next two months is to maximize their profits through email marketing. Maintaining good email deliverability is crucial for doing this. To that … Continued
You invest a lot of time, resources, and money building successful email campaigns in order to meet specific business goals. But what if your emails end up in your customers’ spam folder? What if you are getting blocked by an ISP or filtered out for some other reasons? This is not typically something that a … Continued
Gen Z and Millennial shoppers will likely be your biggest revenue drivers this peak holiday shopping season. Millennials have an average holiday shopping budget of $1,823 – 27% higher than for consumers overall, according to PWC. Meanwhile, in 2021, 70% of US and 60% of UK Gen Z shoppers waited until the holiday shopping season to … Continued
Today’s blog post is the second of two posts that provide an under-the-hood view of how the expanded Blueshift Recommendation Studio works. The expansion includes the launch of 100+ pre-built AI marketing recipes. In the last blog post, we talked about how to rank inside recipes. Today, we’ll show you how to embed items using … Continued
Last month, we announced the expansion of the Blueshift Recommendations Studio that gives every marketer the power of AI to drive intelligent and highly personalized recommendations. This expansion includes the launch of 100+ pre-built AI marketing recipes, preloaded with configurations for common campaigns, like abandoned carts, price drops, newsletter feeds based on affinities, and cross-merchandising … Continued