3 Ways CDP Tools Can Make AI Marketing Work for You

In today’s world of constant yet ever-changing engagement, businesses that want to turn leads into conversions must keep a pulse on their target customers’ wants, needs, and habits. Implementing AI marketing with a SmartHub Customer Data Platform (CDP) like Blueshift is the easiest way to do that.

5 SmartHub CDP Features to Enhance Your eLearning Marketing Strategy

Back in May, we shared the four essential campaigns for eLearning marketing to acquire new students, boost enrollment and engagement, and help students continue to pursue their online education goals. In the case of Blueshift customer Udacity, customized learning experiences were key to increasing enrollment and engagement, as well as saving time internally through smarter, more efficient marketing. … Continued

Blueshift’s Holiday Guide to Email Deliverability Success

This guide was originally posted in November 2019 and was updated in October 2021. Take a deep breath — another holiday season is here. Email service providers and marketers are preparing for the busiest quarter of the year. Though holiday demands change every year, this holiday season is unique since we still find ourselves in … Continued

Using AI Marketing to Capture the Attention of Holiday Shoppers

Originally published November 5, 2020. Updated October 21, 2021. The holidays are a hectic time for most of us: deadlines to meet, the weather to fend off, and the general buzz of chaos that surrounds November and December. As consumers, we’re all trying to cross off each item on our shopping lists — and as … Continued

4 Personalized Finance Marketing Touchpoints for Loan Applicants

There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated. To combat this sense of vulnerability, successful personal finance companies are creating personalized experiences to let applicants know they care across every touchpoint of the loan … Continued

4 Top Ways to Use AI to Optimize Campaigns

In the world of marketing, some trends stay and some fade away. As has been the case for many years, AI is and will continue to be a hot topic for marketers. At first, AI was viewed warily by professionals — but now the benefits of AI marketing are abundantly clear. AI is here to help empower … Continued

SmartHub CDP Playbook: Increase Customer Engagement with 1:1 Financial Experiences

As marketers, we understand how challenging it can be to make your brand stand out from the rest. Your customers have countless options when choosing financial products, whether they’re applying for a loan to buy their first home, investing for retirement, or simply looking for the best credit card rewards. In such a saturated market, … Continued

How to Use Recommendations in Online Marketplace Marketing

Online marketplaces that deliver stellar recommendations are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location. And while we traditionally think of ecommerce and used goods as being … Continued

4 Essential Campaigns for E-Learning Marketing

The past year has changed the way we access content for learning and education. Our rapid move to digital has helped drive online learning forward by leaps and bounds. Folks eager to learn are moving to new channels and consuming more digital content than ever before. And while a quick transition to online learning hasn’t … Continued

Conference Recap: How to Create Continuous Customer Engagement

Didn’t get a chance to join Blueshift at the International Trade Council’s 2021 Think Global Conference? Worry no more — we’re covering it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “How to Create Continuous Customer Engagement” featuring Josh Francia, Chief Growth Officer at Blueshift where you’ll learn … Continued