Category: AI Marketing

It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Without even realizing it, AI is already ingrained into most of our day-to-day lives – Alexa turns on our lights, our iPhones unlock with facial recognition, … Continued

Personalization has been an undisputed element of digital marketing effectiveness with proven ROI. Traditionally personalization was associated with simple elements of marketing messages, like greeting the person by their first name, but has now scaled to all elements of customer engagement, including creatives, timing, devices and content and product recommendations and more. 

As marketers, we tend to focus most of our efforts on acquiring new customers. Although customer acquisition is certainly vital to future growth, retention also plays an essential role in a successful marketing strategy. After you’ve worked so hard to earn those customers, it’s vital to keep them happy by building customer loyalty and fostering … Continued