The past few years have seen incredible transformations within business and technology (and the intersection of these industries). According to the Revenue Enablement Institute:
“A mix of customer, demographic, financial, and market forces will finally force enterprises to take the digital transformation of sales seriously. These combined forces are being brought to a tipping point by the current pandemic induced displacement of sales teams and recession. This will accelerate the adoption of a 21st Century Commercial model that is digital, data-driven, and more measurable across all major sales organizations.”
The REI estimates that certain technologies that are able to fully take advantage of these shifting factors (like consumer and market trends) will be the technologies that become essential to revenue growth for businesses. In that vein, RE
