We can all agree that the traditional mattress buying process can be unnecessarily complicated. Daehee Park and JT Marino were fed up with inconsistent skews, pushy sales reps, and poor customer service that was all too common in the mattress industry when they established the world’s first direct-to-consumer mattress and bedding brand, Tuft & Needle.
The brand quickly rose to popularity and eventually merged with industry veteran Serta Simmons. Prior to the merger with Tuft & Needle, Serta primarily sold in brick-and-mortar stores with a limited online presence. Serta saw immense value in Tuft & Needle because of their D2C business model and marketing expertise needed to bring the Serta team to the next level.
Tuft & Needle was no longer just a lean startup, but rather a large business with ever-growing needs. Their legacy ESP just wasn’t cutting it, and it became clear to the Tuft & Needle marketing team that they needed to upgrade to a solution that would enable them to move beyond simple batch-and-blast campaigns, and utilize the wealth of the first-party customer data they had collected. Their search led them to their perfect fit — Blueshift.