Marketing Strategies and Insights | Blueshift Blog

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Re-Thinking Send Time Optimization in the age of the Always On Customer

Wrapped presents under a Christmas tree

AI Marketing

Personalization Will Make or Break Holiday Season Campaigns

Barack Obama sitting down with two interviewers

AI Marketing

Obama on Technology, AI and an Optimistic Future

Shelves with various shades of colored paper

CDP

What is Programmatic CRM? [Infographic]

A businessman looking at data on a tablet

Newsworthy

Behind-the-Scenes: Real-Time Segments with Blueshift

Personalization Pitfall #1: Old-School Linear Customer Journey

AI Marketing

Personalization Pitfall #2: Old-School Linear Customer Journey

Personalization Pitfall #1: Outdated Messages

AI Marketing

Common Problems Faced when Scaling Personalization – Part 1

An old style ship sailing at sea

Say AARRR on “Talk Like A Pirate Day”

A surfer riding a wave

Market to Verbs, not Nouns

Letter blocks that spell out "Analytics" above a row of colored pencils

Programmatic Relationship Marketing

Real-World Lessons from Personalization at Scale: 7 Challenges Marketers Face When Scaling Personalization

Real Life Lessons from Personalization at Scale with Brian Monahan

Sparkler

Newsworthy

Announcing The Launch of Personalization Studio