Customer Experience

5 Essential Omnichannel Campaigns for eLearning Platforms

Blueshift

| December 3, 2021

5 Essential Omnichannel Campaigns for eLearning Platforms

As online learning platforms compete against an increasing number of competitors, standing out to prospective students (and retaining existing ones) is vitally important. What separates a great experience from a good one is not only having students complete their classes, but also enroll in classes again and again. In the same way, the mark of a great online learning platform is to cultivate lifelong learners who re-enroll and continue their education beyond initial course completion.

In order to make your eLearning platform’s presence known and respected, you must make omnichannel marketing campaigns the center of your marketing strategy. According to Digital Commerce 360, companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. Omnichannel isn’t just about marketing across all channels; it’s about marketing to your students on the channels most relevant to their individual education journeys.

“Blueshift enables Udacity to deliver smoother, faster learning experiences, from helping people find the right program to building learning momentum and helping students achieve their goals sooner. Managing and optimizing hundreds of campaigns across regions is a breeze. Our team loves how easy it is to access and apply our first-party data. With the diverse amounts of data at our fingertips, it’s now seamless to automate personalized experiences that reflect the interests and unique learning path of each student.” – Lauren Reiterman, CRM Manager, Udacity

To take your eLearning platform to the next level and make the shift from channel-centric to student-centric marketing, implement the following omnichannel campaigns into your strategy:

Welcome Series
Course Completion Campaigns
Next Course Cross-Sell
Retention Campaign
Abandoned Browse

In this playbook, you’ll learn how to create these five types of intentional omnichannel campaigns to accelerate course discovery, drive class enrollment, and encourage enrollment in additional courses and programs.

As you incorporate omnichannel campaigns throughout student journeys, keep in mind:

You’ll need the right tool to activate your data and deploy meaningful omnichannel student experiences, like the SmartHub CDP.
As the number of marketing channels grows and student expectations evolve, your online learning platform must continue to anticipate and be responsive to their needs.

The campaigns and tips outlined above are only as valuable as the tools you have at your disposal to make them a reality. With a SmartHub Customer Data Platform (CDP) like Blueshift, you can seamlessly create omnichannel campaigns that help your students meet — and exceed — their online learning goals. We’ve recently introduced enhanced features, such as our next-generation Journey Builder and new App Hub, to make this possible for your eLearning platform. To learn more about our brand, product, and leadership, click here.