August is a transitional month for many of us: a liminal space between summer and fall, a time for the landscape around us to start changing, a quieter time at home for those with kids going back to school (although this past year and a half has been a bit different in that sense within the world of … Continued
In the world of marketing, some trends stay and some fade away. As has been the case for many years, AI is and will continue to be a hot topic for marketers. At first, AI was viewed warily by professionals — but now the benefits of AI marketing are abundantly clear. AI is here to help empower … Continued
Many marketers have questions about customer data platforms (CDPs): What is a CDP? I’ve heard I need one as a marketer, but why? Why is a CDP different from a CRM, or a DMP, or a database in general? These questions are fair and incredibly common. A CDP is a relatively new concept — really coming into prominence … Continued
As marketers, we understand how challenging it can be to make your brand stand out from the rest. Your customers have countless options when choosing financial products, whether they’re applying for a loan to buy their first home, investing for retirement, or simply looking for the best credit card rewards. In such a saturated market, … Continued