Month: November 2020
Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit
2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion in revenue in 2020 alone — but this growth has also led to mixed perceptions of what a … Continued
Blueshift Named Among the Fastest-Growing Companies on Deloitte’s 2020 Technology Fast 500
We are proud to announce that Blueshift has been recognized for our rapid growth in Deloitte’s 2020 Technology Fast 500 — Blueshift ranked 139th for North America and 23rd for the Bay Area region. Blueshift’s CEO and co-founder, Vijay Chittoor, credits this high ranking and company growth to a shift towards customer-centric experiences and the growing importance … Continued
Blueshift Ranks 139 Overall In Deloitte’s 2020 Technology Fast 500™
Blueshift’s Recommendation Studio Adds New Derived Events and Tag-Based Recommendations
We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized within moments of their engagement. But for brands, it’s no easy task to surface timely, relevant recommendations — let alone … Continued
Blueshift Named Among the Fastest Growing Companies in North America
Blueshift Names a RealCDP in the Customer Data Platform Institute’s Audit
Blueshift Scores Top 100 Revenue Enablement Technologies of 2020 Award
The past few years have seen incredible transformations within business and technology (and the intersection of these industries). According to the Revenue Enablement Institute: “A mix of customer, demographic, financial, and market forces will finally force enterprises to take the digital transformation of sales seriously. These combined forces are being brought to a tipping point by … Continued
Blueshift Named a Member of the Revenue Enablement 100 for 2020
Why Omnichannel Campaigns Are a Holiday Must-Have
Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your life this year: the gift of omnichannel marketing. Let’s walk through why … Continued