November Updates

Blueshift added native support for email provider, WhatCounts. With this integration, Blueshift’s customers now have access to five native email solutions including Sendgrid, Sparkpost, Mailgun, Momentum, and now, WhatCounts. With native email adapters, marketers can send dynamic, high-volumes of emails to their customers directly from Blueshift’s campaign journey builder and automatically track core performance metrics such as sends, impressions, clicks, bounces, and more.

Set up is seamless — within the Channels page within the Blueshift interface, marketers can select WhatCounts, add their account credentials, and boom… adapter created. Brands can start sending emails immediately from Blueshift through WhatCounts.

Marketers can now export data via SFTP. Clients no longer need to use an Amazon S3 bucket or introduce new processes to download audience data. SFTP is currently available for segment exports but will soon be expanded to any other data from Blueshift.

To download an audience through SFTP, simply set up an SFTP adapter by clicking on the settings button on the segment index screen. Then, at the time of setting up an export, select the SFTP adapter built in the previous step.

Blueshift will now pause predictive scores (channel engagement or intent score) that haven’t been used in a segment, campaign, or syndication for over a 30-day period. Scores that have not been used will automatically default to paused. Whenever marketers would like to start using the score again, just click ‘restart’ from the index or detail screen and begin using it in campaigns immediately.