data-driven marketing

How to Build a Winning Data-Driven Marketing Team

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At Blueshift, we’re invested in helping data-driven marketers in every aspect of their career. Not only do we pride ourselves if offering forward-thinking tech that makes data activation and AI-powered marketing pain-free, but also provide…
cx customer experience

CX Trends That Consumers Love

Virtually all businesses have been touched by digital transformation in 2020 — it’s nearly impossible to operate apart from the online world. From the corner deli, to multi-billion dollar corporations, it’s been a slow journey to having…

Data Activation’s Impact on Social Media

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Social media is one of the most powerful tools at both B2B and B2C companies’ disposal. Both paid and organic campaigns are an extremely lucrative way for businesses of all sizes to reach new customers, re-target, and convert valuable brand…

3 Ways Online Data Can Influence In-Person Experiences

We may only be a couple months into 2020, but we’re already well underway with making predictions and gathering insights about the decade that lies ahead — especially in terms of the future of marketing. Mid-January, the National Retail…

5 Ways to Mobilize Your Customer Data

The twenty-teens were all about collecting data — from CRMs to CDPs countless companies invested in the gathering of data and effective organization solutions. The collection and organization of data are incredibly important, but it isn't…
brand

Building Brand Loyalty That Lasts a Lifetime

Brand loyalty is the ever-elusive goal most companies build entire business programs around. The path for a band of loyal customers used to be much clearer — provide top-notch products your customers love and they’ll reward you with unwavering…