CDPs were the technology darlings of 2018 and 2019, and it seems as if they’re poised to continue their reign into 2020. Rather than slowing down, the CDP market has exploded. And everyone from the smallest startups to the largest marketing clouds want a piece of the action. As businesses, and more specifically marketing, enters … Continued
As we settle into the new year, we here at Blueshift have some exciting news coming from our friends over at G2. G2.com is aimed at making the technology buying process more seamless and transparent, and to empower decision makers with the wisdom of their peers. Along with compiling individual user ratings for software, G2 … Continued
Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights. But, rather than analyzing foot traffic, it’s extremely easy to see a clear journey from product … Continued