Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights. But, rather than analyzing foot traffic, it’s extremely easy to see a clear journey from product to product, page to page. And with 1.91 billion online shoppers and counting, that data can really add up.
Shopping on your favorite brand’s website can feel like falling down a rabbit hole (in the very best way) and during these browsing binges we leave behind a ton of data. Ecommerce data, which can encompass CRM data, site browsing data, and channel feedback data, can enable truly personalized, delightful customer experiences like these — keep reading to learn more.