3 Tips to Avoid #Personalization #Fail Part 2

The benefits of personalization are no mystery. Companies that manage to execute personalization well, in tandem with a solid martech stack, provide engaging and relevant content that keeps customers coming back for more. But what happens when…

Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer

My path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…

Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization

When it comes to picking online classes, an abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…

#MarTechConf: 5 Expert Tips and Tricks on Architecting your MarTech Stack

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Moving beyond customer data management to customer data activation is what today’s brands are doing in order to gain a competitive edge, but, the process is easier said than done. For starters, you need the right data and technology foundation. Whether…

Blueshift: This Startup Helps Consumer Brands Intelligently Scale Customer Engagement

San Francisco-based Blueshift is an AI-powered company that is known for helping consumer brands intelligently scale their customer engagement. The company’s Customer Data Activation Platform uses patented AI technology…