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Integration with Segment.com

We are excited to announce a new integration with Segment. Blueshift supports a variety of ways to send event data, and Segment.com is the latest addition. Read more about it on Segment's blog.  
stickiness and repeat customers

Cultivating Stickiness and Repeat Behavior With Mobile Commerce Apps

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Brand-loyalty & stickiness of customers have long been a problem for e-commerce, especially with price comparison on the web. However, in the new age of mobile commerce, early data is suggesting that apps might just be the cure that the…
Mobile ecom done right

Mobile E-commerce Done Right!

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In 2014 the number of mobile users exceeded desktop users for the first time, accounting to 52.1% of all online traffic. (IBM report) This marked an important shift for marketers and how they communicate with their customers. The challenge facing…
Referral Marketing

5 Tips to Reignite Referral Marketing

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Referral marketing, or also known as word-of-mouth marketing, happens organically by enthusiastic or satisfied customers, but it can also be influenced by companies with the right strategy. You would naturally trust a friend’s opinion more…
Referral Marketing

The Case For Predictive Segmentation – Part 1 of 2

Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include Lifecycle based segments: new, active, lapsed etc. Behavioral segments based on user behavior…